PRS Pulse Artist Program: Promotion for Upcoming PRS Artists (Updated for 2025)
The applications for 2026 PRS Pulse Artist Program are now open!
The successful artist support program from PRS guitars is back for 2025 and guitarguitar are please to be involved once again. But what's it all about? Read on for the full lowdown...
Are you a guitar player (solo or in a band) making waves in your local scene? Or gaining acclaim for your talent in studios, in competitions, online content or elsewhere? Are PRS guitars your usual instrument of choice? Then the Pulse Artist Program may just be for you!
PRS Pulse Artist Program
For the past few years, PRS have been getting back to the grass roots of live music. They’ve been listening to their favourite new and emerging bands and artists, and they’ve been using their website and social media channels as a platform to promote and support these artists.
Known as PRS Pulse Artist, the program is a way of giving fresh talent a leg up, and showing off some PRS guitars while they do it! So far, hundreds of acts across the globe have benefited from the extra exposure brought by PRS, and now, it could be you!
It’s FREE
Yes, this whole enterprise costs you nothing more than a stroll into guitarguitar to start the process. All you have to do is contact your local guitarguitar store and express your interest. If it seems like you have what it takes, our team will be in touch with an application form, which will be sent back to the PRS HQ for consideration.
If you get picked (it’s ultimately up to PRS, not us), there are some great benefits available, not least the social coverage on all major platforms. To quote PRS, they will: “...initiate web listings, artist stories, social post(s)/inclusion and geo-targeted marketing consideration”. As for us, the idea is that you name us your ‘preferred store’ and tag us in your social posts. Sounds good? Excellent, but that’s not all!
If selected, PRS will sort you out with a treasure trove of useful merch including strings, picks, cables, a t-shirt, a strap and more! You also get a special membership card which, upon being shown to a guitarguitar staff at point of sale, allows you access to special discounts on PRS guitars, amps, parts and accessories! Not bad!
PRS Pulse Artists
Here at guitarguitar we are proud to say that a number of guitarists who applied to the Pulse program through us as their dealer of choice, have been successful in recent years.
Claire Genoud - Claire aka Hella Synn has been one of the first Pulse Artists since the program started in 2020. Claire is a session guitar player from Switzerland, based in London. She has performed with acts such as Brass Against, Izzy T and started her own band Glytsh before becoming a solo artist. Click through to our Claire Genoud Interview for more on this exciting player!
Leoni Jane Kennedy - Freddie Mercury Scholarship winner and voted No. 4 prog rock artist in the “Best New Band/Artist” Category in Prog Magazine, Leoni’s story is the ultimate dream every artist aspires to achieve. Leoni Jane Kennedy became the PRS Pulse Artist in 2023 and last year she “graduated” onto a fully endorsed PRS Artist roster! Exceptional talent shines through. We are extremely proud of Leoni’s achievements and are looking forward to seeing where her career takes off from here.
Anna Gembal-McLaughlin - guitarguitar’s very own PRS specialist, Anna has played PRS guitars since we can remember. After a number of years playing with celtic punk ensemble The Gallowgate Murders on UK wide tours, recording studio EP and jumping on guitar parts on collaborative recordings, Anna took her band onto next level success when they scored a lineup at last year’s Download Festival and Bloodstock festival, to mention a few. Anna Gembal-McLaughlin became a PRS Pulse Artist last year and she’s only just warming up!
Nicky Hill - London based blues guitarist and songwriter, Nicky Hill had been playing in bands and for high profile artists before launching his solo career. Nicky’s debut album ‘Live At Buffalo Studios’ is a fusion of multiple genres and a true testament to Hill’s extraordinary guitar skills.
This is the level to aim for when considering an application.
If you still need extra pointers as to what PRS are looking for in their selection process, take a look at this article written by PRS Director of Artist & Community Relations, Bev Fowler.
Could this be you? Do you have what it takes? Get in touch!
Submissions Deadlines
This year’s submissions are accepted from July 15th through to August 29th 2025. That’s not too far away, so if you want to try out, please don’t wait too long! It’s free, remember!
All applications will be reviewed directly by the PRS Artist Relations team with announcements of the 2026 class scheduled for October of 2025.
Memberships last for one year.
For more details, head to your local guitarguitar and talk to our team. We’re wishing good luck to everyone who applies!
